Delivery and Memory: Attending to Eyes and Ears
The importance of speaking has changed from the ancient times with Cicero and other rhetors. This is made clear through the shift in reliance on memory to written "memories", and wider audiences. these changes led to the focus of importance to written rhetoric from oral.
I think it is interesting to note this quote from pg 327, "orators act in real life, whereas actors mimic reality (De Oratore III lvi 214-15)." This is one specificity defining oral rhetors in the time, emphasizing the importance of delivery - their personalized and stylized performance of speech.
Style, memory, and delivery. These canons are demonstrated to be important principles in the changing progression of rhetoric. Since ancient times memory has become more external - as in written and stored instead of the strict mental memorization mastered by ancient rhetors.
I was happy to read about he section devoted to "Correctness: Traditional Grammar and Usage" where defined are the ever-changing do's ad don't of what is 'proper' English grammar, and why the rules of grammar and correctness should be allowed to change and grow with the languages developments themselves as well.
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